Cost Per Lead Formula

Total Cost ÷ Number of Leads = Cost Per Lead

For example, if you spent R10,000 on a campaign and generated 50 leads: R10,000 ÷ 50 = R200 per lead

Another example, if you spent R5,000 on ads and made 25 sales: R5,000 ÷ 25 = R200 per sale

This calculator helps you understand the efficiency of your marketing spend by showing exactly how much each lead, sale, or customer acquisition costs you.

Disclaimer

This calculator is provided for informational and educational purposes only. While we strive for accuracy, we make no guarantees regarding the results. The calculations should not be used as a substitute for professional financial, legal, tax, or other advice. Always consult with a qualified professional for important decisions.

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