South Africans drink 1.7-2+ cups per day on average
Estimated average for café coffee

How Much Does Your Coffee Really Cost?

Coffee is more than just a morning ritual for millions of South Africans — it's a daily expense that adds up faster than most people realise. Whether you grab a cappuccino from your local café, brew instant at home, or use a pod machine, understanding your coffee spending can be eye-opening.

22.7M South Africans drink coffee daily
1.7-2+ cups consumed per day on average
12.65% annual price increase for instant coffee

Coffee Consumption in South Africa

Despite inflationary pressure, nearly half of all South Africans still start their day with coffee. According to research by Eighty20, 22.7 million South Africans (nearly half the adult population) drink some form of coffee daily, with consumption growing by nearly 8% year-on-year.

The average price for 250 grams of instant coffee has shown a compound annual growth rate of 12.65% over the past three years. This means your coffee habit is getting more expensive every year — making it even more important to track what you're spending.

Coffee Types and Consumption Patterns

South African coffee preferences vary significantly by type:

  • Instant coffee drinkers consume an average of 1.7 cups per day
  • Ground coffee drinkers average just over 1.8 cups daily
  • Higher-income consumers (SEM 10/LSM 10) drink more than 2 cups daily
  • Coffee pod users in higher income brackets consume nearly 3 pods daily

Ricoffy remains the dominant brand in South Africa — enjoyed by more people than the next five leading brands (Frisco, Jacobs Krönung, Nescafé, Douwe Egberts, and Koffiehuis) combined.

The Rise of Coffee Pods and Premium Coffee

Coffee pod drinkers represent a particularly niche segment: they are the youngest among coffee drinkers and earn approximately 50% more than instant coffee consumers. The proliferation of affordable espresso machines has fuelled growth in the premium coffee segment.

New innovations are also reshaping the market. Cold brewed coffee, coffee in a can, and coffee sachets for campers and hikers are gaining popularity, especially among younger South Africans who prefer on-the-go consumption.

Daily Cost = Cups Per Day × Cost Per Cup
Monthly Cost = Daily Cost × 30.44 (avg days/month)
Yearly Cost = Daily Cost × 365

Why Track Your Coffee Spending?

Understanding your coffee costs isn't about giving up your daily brew — it's about making informed choices. When you know exactly what you're spending, you can:

  • Compare the cost of café coffee vs. brewing at home
  • Budget more accurately for your lifestyle expenses
  • Identify potential savings without sacrificing quality
  • Make conscious decisions about where to splurge and where to save

Share your results with friends and family to see how your coffee habit compares!

Source: Eighty20 - What's Brewing: Coffee prices, preferences and patterns in South Africa

Disclaimer

This calculator is provided for informational and educational purposes only. The calculations are estimates based on the inputs provided and may not reflect your actual spending. Coffee prices vary by location, brand, and vendor. This calculator should not be used as financial advice.

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